ROLE OF TRUST IN ADOPTING CONSUMER SOCIAL RESPONSIBLE BEHAVIOUR IN THE CONTEXT OF WATER USE IN DOMESTIC HOUSEHOLDS

Main Article Content

Cornelis G.W. Caspers

Abstract

The central theme in this article is Consumer Social Responsibility (CnSR) in the context of sustainable water consumption at home. In this paper, a conceptual SEM model will be tested based on the Theory of Planned Behaviour. This model focuses on the role of trust mediated by CnSR attitude, in influencing water conservation behaviour. Using a sample of 493 respondents, SEM analysis results show that trust in water companies and general trust disposition have significant effect on CnSR attitude. Attitude is approached via environmental, economic and social angle, covering three (triple) mentioned domains of sustainability each with an associated minimum (bottom) required level (line) also known as the Triple Bottom Line (TBL).

Article Details

How to Cite
Caspers, C. (2020). ROLE OF TRUST IN ADOPTING CONSUMER SOCIAL RESPONSIBLE BEHAVIOUR IN THE CONTEXT OF WATER USE IN DOMESTIC HOUSEHOLDS. The South East European Journal of Economics and Business, 15(1), 1-13. Retrieved from http://journal.efsa.unsa.ba/index.php/see/article/view/1182
Section
Scientific and Professional papers: Economics and Business
Author Biography

Cornelis G.W. Caspers, PhD Candidate, University of Sarajevo (School of Economics and Business)

PhD Candidate
School of Economics and Business
University of Sarajevo
E-mail: casperskees@gmail.com
Address: 34, Chavchavadze Avenue
0179 Tbilisi
Georgia