INNOVATION TYPES AND SALES GROWTH IN SMALL FIRMS EVIDENCE FROM KOSOVO

Main Article Content

Lura Rexhepi Mahmutaj Besnik Krasniqi

Abstract

The purpose of this paper is to investigate the impact of different forms of innovation on firm growth, in terms of sales. A total of 278 samples were collected from SMEs in the manufacturing, service and trade industries throughout Kosovo. The data were analysed using a logistic regression analysis. The findings confirm the hypotheses that marketing innovation is positively associated with firm growth, while new to the firm products is negatively associated with firm growth. Other innovation attributes have resulted with non-significance value. The findings in this study can be useful for theoretical discussion, as well as for policy formulation related to introduction of innovation and SMEs development considering that innovation is critical factor in today’s market and competition. Further studies should look into how SMEs could investigate over time from the initial stage to the full development of innovation.

Article Details

How to Cite
Mahmutaj, L., & Krasniqi, B. (2020). INNOVATION TYPES AND SALES GROWTH IN SMALL FIRMS EVIDENCE FROM KOSOVO. The South East European Journal of Economics and Business, 15(1), 27-43. Retrieved from http://journal.efsa.unsa.ba/index.php/see/article/view/1183
Section
Scientific and Professional papers: Economics and Business
Author Biographies

Lura Rexhepi Mahmutaj, University of Prishtina, Faculty of Economics

Lura Rexhepi Mahmutaj, PhD
(corresponding author)
Teaching Assistant
Faculty of Economics
Department of Management and Informatics
University of Prishtina “Hasan Prishtina”
Email: lura.rexhepi@uni-pr.edu
Address: Rr. Agim Ramadani, pn. Prishtine, 10000,
Kosovo

Besnik Krasniqi, University of Prishtina, Faculty of Economics

Besnik Krasniqi, PhD
Associate Professor
Faculty of Economics
Department of Management and Informatics
University of Prishtina “Hasan Prishtina”
Email: besnik.krasniqi@uni-pr.edu