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Amila Pilav-Velić Matej Černe Peter Trkman Sut I Wong Anela Kadić-Abaz


Digital transformation has put tremendous pressure on employees to innovate with the use of information technology (IT). This paper explores the extent to which digital literacy and personal innovativeness contribute to individual’s innovative work behavior (IWB). To test our hypotheses, we apply double bootstrapping chained mediation analyses paired with relative importance analysis on a dataset collected from employees (N = 167) in a pharmaceutical company. The results showed the existence of a double-mediation chain whereby digital practices and attitude toward digitalized innovation mediate the positive relationship between digital literacy and IWB. Surprisingly, said chain was not supported for personally innovative individuals, indicating that digital literacy plays a relatively more important role in stimulating attitudes toward digitalized innovation and IWB. Our findings add further specificity to research on digital natives and may help organizations understand the role of digital literacy and personal innovativeness in organizationally-relevant outcomes, such as IWB.

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How to Cite
Pilav-Velić, A., Černe, M., Trkman, P., I Wong, S., & Kadić-Abaz, A. (2021). DIGITAL OR INNOVATIVE: UNDERSTANDING “DIGITAL LITERACY – PRACTICE – INNOVATIVE WORK BEHAVIOR” CHAIN. The South East European Journal of Economics and Business, 16(1), 107-119. Retrieved from
Scientific and Professional papers: Economics and Business
Author Biographies

Amila Pilav-Velić, Associate Professor, School of Economics and Business, University of Sarajevo

Amila Pilav-Velić, PhD, is associate professor at University of Sarajevo, School of Economics and Business, Department of Management and Information technology. She completed  PostDoc research at Freie Universität Berlin, Chair for Innovation Mangement. Her main areas of expertise are Innovation management, particularly Open Innovation and Business Model Innovation, Business Process Management (Innovations) and Inter-organizational collaboration. As pioneer of Open innovation in her country she has been participated in many relevant projects including consultancy in the field. Also, she has considerable knowledge and extensive experience in EU funding programmes and projects. Amila is an author of numerous research papers and studies inlcuding the first book on innovation in BIH entitled: „Inovativeness of BIH companies: open or not“.  For the last four years she has been promoted to the Head of faculty development center. 

Matej Černe, Associate Professor, University of Ljubljana, Faculty of Economics (FELU)

Matej Černe, PhD is Associate Professor in the field of management and organization at the University of Ljubljana, Faculty of Economics (FELU) and Head of the Open Innovation Systems Laboratory within the Centre of Excellence for Biosensors, Instrumentation, and Process control (CO BIK).  He is also member of the Executive Committee Board of the Slovenian Academy of Management, and holds editorial positions at the Leadership Quarterly, Economic and Business Review and the Dynamic Relationships Management Journal. He has received numerous awards for his research (e.g. Academy of Management Meetings best paper proceedings and best reviewers awards, CEEMAN Champions Award in category 'Research') and his research was published in top management journals (e.g. Academy of Management Journal, Human Resource Management).

Peter Trkman, Full professor, Faculty of Economics, University of Ljubljana

Peter Trkman, PhD is professor at the Faculty of Economics of the University of Ljubljana. His research interests encompass various aspects of business models, business process, supply chain and operations management as well as technology adoption and e-government. He published over 80 papers/book chapters, including papers in highly-rated journals like Decision Support Systems, International Journal of Information Management, International Journal of Production Economics, Journal of Strategic Information Systems,
Long Range Planning and Supply Chain Management. He was a visiting professor at several universities. He won several awards for my research while his work has been cited over 3400 times with an h-index of 26. Five of his papers (on business analytics, business process management, business models and supply chain risk management) are among the 1% most cited papers in Scopus.

Sut I Wong, Professor in Communication and Leadership in the Department of Communication and Culture

Sut I Wong, PhD is a Professor in Communication and Leadership in the Department of Communication and Culture. She is currently a co-Director of the Nordic Centre for Internet and Society looking into new ways of working. Her research interests include relationship-based leadership, virtual team leadership, human resource practices for individual innovative and proactive behaviors, such as job crafting. Her more recent research looks into management practices for digital change. Her work is extensively published in top-tier journals such as, among others, the Journal of Management, the Leadership Quarterly, Human Resource Management Journal and Human Resource Management.

Anela Kadić-Abaz, USAID BIH

Anela Kadić Abaz is a Doctoral student at School of Economics and Business Sarajevo. She gained her Bachelor degree diploma also at University of Sarajevo, and is a junior researcher primarily interested in the field of Business Process Management (BPM) and Business Innovation. Her Master thesis focused on employees’ stance towards innovation at workplace as a lead theme. She participated in several research projects funded by international donors, including the Difference in Development Priorities of Male versus Female Politicians and Voters: Evidence from Bosnia and Herzegovina, supported by Elections and Political Processes (EPP) Fund at Center of Excellence on Democracy, Human Rights and Governance, USAID/Washington.