AN INVESTIGATION INTO THE IMPACT OF SERVICE QUALITY, FREQUENT FLIER PROGRAMS AND SAFETY PERCEPTION ON SATISFACTION AND CUSTOMER LOYALTY IN THE AIRLINE INDUSTRY IN SOUTHERN AFRICA

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Maxwell Sandada Bright Matibiri

Article Details

How to Cite
Sandada, M., & Matibiri, B. (2016). AN INVESTIGATION INTO THE IMPACT OF SERVICE QUALITY, FREQUENT FLIER PROGRAMS AND SAFETY PERCEPTION ON SATISFACTION AND CUSTOMER LOYALTY IN THE AIRLINE INDUSTRY IN SOUTHERN AFRICA. The South East European Journal of Economics and Business, 11(1). Retrieved from http://journal.efsa.unsa.ba/index.php/see/article/view/390
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Scientific and Professional papers: Economics
Author Biography

Maxwell Sandada

Graduate School of Management, University of Zimbabwe