BECOMING A HIDDEN CHAMPION: FROM SELECTIVE USE OF CUSTOMER INTIMACY AND PRODUCT LEADERSHIP TO BUSINESS ATTRACTIVENESS

Authors

  • Melita Balas Rant Faculty of Economics, University of Ljubljana, Kardeljeva ploščad 17 1000 Ljubljana
  • Simona Korenjak Černe Faculty of Economics, University of Ljubljana, Kardeljeva ploščad 17 1000 Ljubljana

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Published

2017-06-16

Issue

Vol. 12 No. 1 (2017): South East European Journal of Economics and Business

Section

Scientific and Professional papers: Economics

License

Copyright © The South East European Journal of Economics and Business

ISSN: 2233-1999 (online) 

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No part of this paper may be reproduced without SEE journal publisher's express consent.

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How to Cite

BECOMING A HIDDEN CHAMPION: FROM SELECTIVE USE OF CUSTOMER INTIMACY AND PRODUCT LEADERSHIP TO BUSINESS ATTRACTIVENESS. (2017). The South East European Journal of Economics and Business, 12(1). https://journal.efsa.unsa.ba/index.php/see/article/view/506