BECOMING A HIDDEN CHAMPION: FROM SELECTIVE USE OF CUSTOMER INTIMACY AND PRODUCT LEADERSHIP TO BUSINESS ATTRACTIVENESS

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Melita Balas Rant Simona Korenjak Černe

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How to Cite
Rant, M., & Černe, S. (2017). BECOMING A HIDDEN CHAMPION: FROM SELECTIVE USE OF CUSTOMER INTIMACY AND PRODUCT LEADERSHIP TO BUSINESS ATTRACTIVENESS. The South East European Journal of Economics and Business, 12(1). Retrieved from http://journal.efsa.unsa.ba/index.php/see/article/view/506
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Scientific and Professional papers: Economics