BECOMING A HIDDEN CHAMPION: FROM SELECTIVE USE OF CUSTOMER INTIMACY AND PRODUCT LEADERSHIP TO BUSINESS ATTRACTIVENESS

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DOI: 10.1515/jeb-2017-0008 DOWNLOAD PDF
Published Jun 16, 2017

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Melita Balas Rant
Faculty of Economics, University of Ljubljana, Kardeljeva ploščad 17 1000 Ljubljana
Simona Korenjak Černe
Faculty of Economics, University of Ljubljana, Kardeljeva ploščad 17 1000 Ljubljana

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How to Cite
Rant, M., & Černe, S. (2017). BECOMING A HIDDEN CHAMPION: FROM SELECTIVE USE OF CUSTOMER INTIMACY AND PRODUCT LEADERSHIP TO BUSINESS ATTRACTIVENESS. The South East European Journal of Economics and Business, 12(1). Retrieved from https://journal.efsa.unsa.ba/index.php/see/article/view/506
Issue
Vol 12 No 1 (2017): South East European Journal of Economics and Business
Section
Scientific and Professional papers: Economics

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