THE INFINITE WARDROBE: FEMALE CONSUMERS’ VALUE PERCEPTIONS REGARDING COLLABORATIVE CONSUMPTION OF APPAREL

Main Article Content

Kübra Sirkeci Esra Arıkan

Abstract

Understanding the potential factors and underlying mechanisms to engage in collaborative consumption ractices has become a significant concern for academics and practitioners. However, collaborative consumption research is still considered in its early stage; thus, further research is needed. Based on this need, this study extends existing research by providing empirical support for the importance of value perceptions and empathy on female consumers’ attitudes and behavioral intentions to engage in collaborative consumption in the apparel industry. This study also shows a significant moderating effect for materialism and the need for uniqueness in the collaborative consumption of apparel. These findings are believed to be particularly valuable in contributing to the broader literature on collaborative consumption and guiding, especially practitioners, to develop strategic tactics for motivating consumers to engage in collaborative consumption practices.

Article Details

How to Cite
Sirkeci, K., & Arıkan, E. (2021). THE INFINITE WARDROBE: FEMALE CONSUMERS’ VALUE PERCEPTIONS REGARDING COLLABORATIVE CONSUMPTION OF APPAREL. The South East European Journal of Economics and Business, 16(2), 150-170. Retrieved from https://journal.efsa.unsa.ba/index.php/see/article/view/1458
Section
Scientific and Professional papers: Economics and Business
Author Biographies

Kübra Sirkeci, Kadir Has University

Kübra Sirkeci, PhD Student
Department of Business Administration
Kadir Has University
E-mail: kubrassirkeci@stu.khas.edu.tr
ORCID number: 0000-0002-9867-7030

Esra Arıkan, Istanbul Bilgi University

Esra Arıkan, PhD (corresponding author)
Assistant Professor
Faculty of Business
Istanbul Bilgi University
E-mail: esra.arikan@bilgi.edu.tr
Address: Istanbul Bilgi University Eski Silahtaraga
Elektrik Santrali Kazım Karabekir Cad. No: 2/13
34060 Eyupsultan Istanbul, Turkey
ORCID number: 0000-0001-9016-1382