REGIONAL DISPARITIES IN PRICE DYNAMICS IN THE FAST-FOOD SECTOR IN CROATIA

Authors

  • Romario Marijanović Institute of Public Finance, Zagreb, Croatia
  • Ljerka Cerović Faculty of Economics and Business, University of Rijeka, Croatia
  • Dario Maradin Faculty of Economics and Business, University of Rijeka, Croatia

Abstract

Following the introduction of the euro on 1 January 2023 and a period of high inflation, Croatia has recorded notable price changes across sectors and regions. This paper analyzes regional differences in price growth in the Croatian fast-food sector, comparing tourist and non-tourist regions. The analysis relies on an original dataset of product prices collected at the micro level via the Google Reviews platform. Multiple regression models and a series of robustness checks, including robust regression, quantile regression, alternative data transformations, and a treatment-effects (IPWRA) estimator, were used to examine regional differences. The results do not provide robust evidence that price growth differed systematically between tourist and non-tourist regions. In contrast, products with lower initial prices experienced stronger subsequent price growth, and price growth differed across initial price segments. No evidence was found that the relationship between tourist-region status and price growth varied across initial price segments.

Author Biographies

  • Romario Marijanović, Institute of Public Finance, Zagreb, Croatia

    univ. mag. oec.
    Research Assistant
    Institute of Public Finance
    University of Rijeka, Faculty of Economics and Business
    Smičiklasova 21, 10000 Zagreb, Croatia
    E-mail: romario.marijanovic@ijf.hr ;
    ORCID: 0009-0001-8622-5563

  • Ljerka Cerović, Faculty of Economics and Business, University of Rijeka, Croatia

    Full Professor
    University of Rijeka, Faculty of Economics and Business, Croatia
    E-mail: ljerka.cerovic@efri.uniri.hr ; ORCID: 0000-0002-0492-7650

  • Dario Maradin, Faculty of Economics and Business, University of Rijeka, Croatia

    Associate Professor
    University of Rijeka, Faculty of Economics and Business, Croatia
    E-mail: dario.maradin@efri.uniri.hr ;
    ORCID: 0000-0001-9642-6038

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Published

2026-09-09

Issue

Section

Scientific and Professional papers: Economics and Business

How to Cite

REGIONAL DISPARITIES IN PRICE DYNAMICS IN THE FAST-FOOD SECTOR IN CROATIA. (2026). The South East European Journal of Economics and Business, 21(3), 154-172. https://journal.efsa.unsa.ba/index.php/see/article/view/2912

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