AN INVESTIGATION INTO THE IMPACT OF SERVICE QUALITY, FREQUENT FLIER PROGRAMS AND SAFETY PERCEPTION ON SATISFACTION AND CUSTOMER LOYALTY IN THE AIRLINE INDUSTRY IN SOUTHERN AFRICA

Authors

  • Maxwell Sandada
  • Bright Matibiri Graduate School of Management, University of Zimbabwe

Author Biography

  • Maxwell Sandada
    Graduate School of Management, University of Zimbabwe

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Published

2016-06-18

Issue

Vol. 11 No. 1 (2016): South East European Journal of Economics and Business

Section

Scientific and Professional papers: Economics

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Copyright © The South East European Journal of Economics and Business

ISSN: 2233-1999 (online) 

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How to Cite

AN INVESTIGATION INTO THE IMPACT OF SERVICE QUALITY, FREQUENT FLIER PROGRAMS AND SAFETY PERCEPTION ON SATISFACTION AND CUSTOMER LOYALTY IN THE AIRLINE INDUSTRY IN SOUTHERN AFRICA. (2016). The South East European Journal of Economics and Business, 11(1). https://journal.efsa.unsa.ba/index.php/see/article/view/390