PERCEIVED QUALITY AND CORPORATE IMAGE IN MOBILE SERVICES: THE ROLE OF TECHNICAL AND FUNCTIONAL QUALITY

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DOI: 10.1515/jeb-2017-0011 DOWNLOAD PDF Title Page
Published Jun 4, 2017

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Vesna Babic-Hodovic
Marketing Department School of Economics and Business University of Sarajevo
Maja Arslanagic-Kalajdzic
Marketing Department School of Economics and Business University of Sarajevo
Amina Imsirpasic
BH Telecom

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How to Cite
Babic-Hodovic, V., Arslanagic-Kalajdzic, M., & Imsirpasic, A. (2017). PERCEIVED QUALITY AND CORPORATE IMAGE IN MOBILE SERVICES: THE ROLE OF TECHNICAL AND FUNCTIONAL QUALITY. The South East European Journal of Economics and Business, 12(1). Retrieved from https://journal.efsa.unsa.ba/index.php/see/article/view/522
Issue
Vol 12 No 1 (2017): South East European Journal of Economics and Business
Section
Scientific and professional papers: Business

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Author Biographies

Vesna Babic-Hodovic, Marketing Department School of Economics and Business University of Sarajevo

Full Professor

Department of Marketing

Maja Arslanagic-Kalajdzic, Marketing Department School of Economics and Business University of Sarajevo

Assistant Professor

Departmant of Marketing