PERCEIVED QUALITY AND CORPORATE IMAGE IN MOBILE SERVICES: THE ROLE OF TECHNICAL AND FUNCTIONAL QUALITY

Authors

  • Vesna Babic-Hodovic Marketing Department School of Economics and Business University of Sarajevo
  • Maja Arslanagic-Kalajdzic Marketing Department School of Economics and Business University of Sarajevo
  • Amina Imsirpasic BH Telecom

Author Biographies

  • Vesna Babic-Hodovic, Marketing Department School of Economics and Business University of Sarajevo

    Full Professor

    Department of Marketing

  • Maja Arslanagic-Kalajdzic, Marketing Department School of Economics and Business University of Sarajevo

    Assistant Professor

    Departmant of Marketing

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Published

2017-06-04

Issue

Vol. 12 No. 1 (2017): South East European Journal of Economics and Business

Section

Scientific and professional papers: Business

License

Copyright © The South East European Journal of Economics and Business

ISSN: 2233-1999 (online) 

All Rights Reserved.

No part of this paper may be reproduced without SEE journal publisher's express consent.

Website:        seejournal.efsa.unsa.ba

How to Cite

PERCEIVED QUALITY AND CORPORATE IMAGE IN MOBILE SERVICES: THE ROLE OF TECHNICAL AND FUNCTIONAL QUALITY. (2017). The South East European Journal of Economics and Business, 12(1). https://journal.efsa.unsa.ba/index.php/see/article/view/522

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