PERCEIVED QUALITY AND CORPORATE IMAGE IN MOBILE SERVICES: THE ROLE OF TECHNICAL AND FUNCTIONAL QUALITY

Main Article Content

Vesna Babic-Hodovic Maja Arslanagic-Kalajdzic Amina Imsirpasic

Article Details

How to Cite
Babic-Hodovic, V., Arslanagic-Kalajdzic, M., & Imsirpasic, A. (2017). PERCEIVED QUALITY AND CORPORATE IMAGE IN MOBILE SERVICES: THE ROLE OF TECHNICAL AND FUNCTIONAL QUALITY. The South East European Journal of Economics and Business, 12(1). Retrieved from http://journal.efsa.unsa.ba/index.php/see/article/view/522
Section
Scientific and professional papers: Business
Author Biographies

Vesna Babic-Hodovic, Marketing Department School of Economics and Business University of Sarajevo

Full Professor

Department of Marketing

Maja Arslanagic-Kalajdzic, Marketing Department School of Economics and Business University of Sarajevo

Assistant Professor

Departmant of Marketing